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Research papers

Self discovery

This paper presents the case that a voyage of "self discovery" is the key to getting a new message, representing changed values, over to staff. Success comes only when staff truly understand the rationale behind the change and the benefits of it....

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Simon L. Jones
June 15, 1993
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Citation

Jones, S. L. (1993a, June 15). Self discovery. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/self-discovery